We've introduced a set of new reports that can be used immediately to monitor and track your recruitment progress.
Understanding your progress (and responding in turn) with your recruitment campaign is key to success.
As a franchisor, you want to know that your spend on sourcing new leads is effective, whether through your website or one of the many franchise directories available.
In addition, you want to know that your schedule of e-mails and text messages is both engaging and prompting your franchise leads to take the next step and explore your opportunity.
Our new reports make understanding these factors easy, including:
If you're actively recruiting franchisees, these additional tools provide valuable insight, and most importantly direction on how you can further improve your recruitment campaign.
When it comes to Franchise Recruitment, we understand that managing a high volume of franchising leads is a challenging task, particularly when collaborating with other team members or external recruitment support.
Based on a suggestion from a FranchiseBase customer, we've now introduced Prospect Ratings - allowing you to rate leads on a 1-5 star scale.
This rating feature offers a great 'at a glance' understanding of how engaged a lead is with the franchise opportunity.
Further, ratings serve as an aggregate, so different recruitment team members can rate a prospect and FranchiseBase will provide an overall rating, as well as a breakdown of each rating.
How you use Prospect Ratings is up to you - a common use case is to rate based on how engaged the lead has been with your opportunity.
Our final update this month is to highlight a new case study for CareYourWay, a home care company that sits within the top 2% of home care UK providers.
We've had the pleasure to work with CareYourWay from their first stages of developing their franchise, having developed a brand new web presence that includes every function a modern franchise needs, as well as making full use of the FranchiseBase features - particularly the Franchise Recruitment module.
As one of our earliest FranchiseBase customers, we're very proud to see the success they've achieved in their first year with a franchise model.
Have a read of their Case Study to find out more.