CareYourWay

Introduction

CareYourWay is a family-run home care company, within the top 2% of care providers in the UK. The ethos of the organisation is to provide a tailored and personalised home care service for their customers.

The company was established in 2006 in Devon after recognising the need for quality care following the terminal diagnosis of a loved one. This personal experience for the family inspired them to create a service that provides better care at home, striving to make a difference within their community and helping other families like their own.

Having gained 15 years of experience in delivering quality home care, CareYourWay had a established a quality, replicable model for delivering care and sought to develop a franchise model to spread their quality care ethos across the UK.

CareYourWay approached FranchiseBase in 2021 to support their transition to a franchise model with quality franchise software and digital marketing.

Supporting CareYourWay for Success

FranchiseBase provides a reliable platform for CareYourWay to actively recruit suitable franchisees with tools that save time and ensure reliable communication with prospective franchisees.

In addition, FranchiseBase serves as a base for the franchise organisation, allowing the head office team to collaborate on key documents such as their operations and training manual.

We worked with CareYourWay to transform their digital presence that reflects the quality of their service. This includes:

• FranchiseBase Standard & Recruitment
• Automation of franchising leads including bespoke e-mail and text messaging schedules
• Franchise Website Development including local franchisee sites
• Franchising Prospectus Design
• Branded PDFs for use throughout the recruitment process
• SEO & Content Creation

This work presented a new online image for CareYourWay that sets their franchise up for future success.

What CareYourWay Say

Jonathan, Director of Brand & Marketing at CareYourWay said:

As a company that has been operating for nearly two decades, James at FranchiseBase has been an incredible asset to our brand. As we have moved through the franchise process, James has been at the forefront of support, providing an excellent level of digital prowess and has been incredibly supportive of all company necessities. We have felt very lucky to have James to rely on for the digital strain of assistance, including a brilliant website and its design, SEO, Marketing, and even branding support through building professional, high-quality PDFs, as well as other key documents.

FranchiseBase has been a delightful breath of fresh air, and we’re over the moon with the assistance provided.

Thanks for everything you’ve done, James!”

The Result

Since launching their franchise opportunity, CareYourWay have exceeded their recruitment goals for 2021/22.

Their recruitment process is fully defined within FranchiseBase, and minimises the time spent on administration when working on recruitment.

From the first step of an individual learning about the opportunity through to becoming an active franchisee delivering services, FranchiseBase is present in every step of the process.

In a practical sense, FranchiseBase has given the CareYourWay team the tools they need to manage their franchise network effectively, and we look forward to their future success.